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What email marketing costs in 2026: Spedito and 19 alternatives compared

We lined up the prices of 19 email marketing platforms used in Europe and checked them against the official price lists. Each one has its own page with the full comparison.

In short: on paid plans, Spedito costs less than every platform below for the same number of contacts. There are still cases where an alternative is the better deal, and every comparison says so.

Prices side by side

PlatformPrice grows withFree planFirst paid plan
SpeditoSubscribed contacts (unsubscribed and bounced are free)500 contacts and 3,000 emails a month, every feature included€5 a month for up to 1,000 contacts
MailchimpContacts on the list250 contacts, 500 emails a month (max 250 a day), with Mailchimp brandingEssentials: $13 a month for 500 contacts
BrevoEmails sent each monthUp to 300 emails a day, with the Brevo logoStarter: €7 a month for 5,000 emails
MailerLiteContacts on the list250 subscribers, 2,500 emails a monthComfort: $12 a month for 500 contacts
AWeberContacts on the listAvailable, with limits not shown on the pricing pageLite: $15 a month for 500 contacts
KlaviyoContacts on the list250 profiles, 500 emails a monthEmail: $20 a month for 500 contacts
GetResponseContacts on the listNot shown on the price list; there is a free trialStarter: $19 a month for 1,000 contacts
ActiveCampaignContacts on the listNone; there is a free trialStarter: $19 a month for 1,000 contacts (billed yearly)
Constant ContactContacts on the listNot shown on the price listLite: $12 a month for 500 contacts
KitContacts on the listUp to 10,000 subscribers, no automations, with Kit brandingCreator: $39 a month for 1,000 contacts
MailjetEmails sent each month6,000 emails a month, max 200 a day, with the Mailjet logoEssential: $19 a month for 15,000 emails
OmnisendContacts on the list250 contacts, 500 emails a monthStandard: $16 a month for 500 contacts
HubSpotContacts on the listFree tools with limited email features and HubSpot brandingMarketing Hub Starter: €15 a month for 1,000 contacts, per user
CleverReachContacts on the list250 recipients, 1,000 emails a monthBasic: €15 a month for 500 contacts
rapidmailContacts on the listNo permanent free plan; trial with one sendEssential: €15 a month for 500 contacts
MailUpSending speedNo free plan; free trialStarter: €48 a month (billed yearly)
SenderContacts on the list2,500 subscribers, 15,000 emails a month, one user, with Sender brandingStandard: $9 a month for 500 contacts (billed yearly)
EmailOctopusContacts on the list2,500 subscribers, 10,000 emails a month, with EmailOctopus brandingPro: $10 a month for 500 contacts
Zoho CampaignsContacts on the list2,000 contacts, 6,000 emails a month, no automationsStandard: $3.50 a month for 500 contacts (billed yearly)
MoosendContacts on the listNone; 30-day free trialPro: $9 a month for 500 contacts
  • Prices exclude VAT, in the currency each platform shows.

Full comparison

How we compared

Monthly prices without VAT, in the currency each platform shows, checked on 16 October 2026 against the official price lists. When the official page doesn’t show the price for a given list size, we use a recent independent source and cite it.

We compare the cheapest plan that lets you email that many contacts. For platforms that charge by emails sent, we assume four emails a month per contact.

Prices change often: every comparison lists its sources and the date we checked. If you spot an out-of-date number, write to us and we’ll fix it.

Frequently asked questions

What is the cheapest email marketing software?

It depends on what you need. If a free plan is enough, Kit covers up to 10,000 subscribers (without automations and with its branding), Sender and EmailOctopus 2,500 (with their branding) and Zoho Campaigns 2,000 contacts (without automations). If you need automations, forms and integrations with no one else’s branding in your emails, Spedito is among the cheapest: free up to 500 contacts, then €5 a month up to 1,000 and €25 up to 10,000, excluding VAT.

Why do some platforms charge by emails and others by contacts?

They are two ways of pricing. Platforms that count contacts (Mailchimp, Klaviyo, Spedito) charge for the size of your list; those that count emails (Brevo, Mailjet) charge for how much you send. With small lists and regular sending, paying by contacts is usually cheaper; with huge lists you rarely email, paying by emails can be.

Is Spedito suitable for very large lists?

Spedito’s price list goes up to 25,000 contacts, at €49 a month. Beyond that, write to us: for lists of hundreds of thousands of contacts there are platforms built for those volumes, such as MailUp.

How do I move from another platform to Spedito?

Export your contacts to a CSV or Excel file and drop it into Spedito: columns are recognised automatically and people who had unsubscribed stay excluded. The help centre has a step-by-step guide for each platform.

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Email marketing pricing compared: 19 platforms (2026)