Brevo alternatives: when switching pays off and which to choose

How Brevo’s pricing works

Brevo, formerly Sendinblue, is a French company with a broad suite: email, SMS, WhatsApp, chat and a CRM. Its price is not based on how many people are on your list but on how many emails you send each month:

• Free plan: up to 300 emails a day, with Brevo’s logo in your emails.
• Starter: from €7 a month for 5,000 emails and 500 contacts. The price then rises with your email volume and, on the lowest tiers, with your list too.
• Standard: the plan Brevo points to if you want to automate and test your campaigns, at a higher price.

Paying per email works when you write rarely to lots of people. It gets expensive when you write often: every extra newsletter, every automated welcome or abandoned-cart email, uses up your plan’s emails.

Why people look for a Brevo alternative

• You email often. With a weekly newsletter you send four times your list every month, and automations come on top.
• The daily cap on the free plan. At 300 emails a day, a newsletter to 1,000 people goes out over four different days.
• Branding on free emails. On the free plan, Brevo’s logo sits at the bottom of every email.
• Too much stuff. If you only need newsletters and a few automations, a suite with a CRM, chat and SMS is more than you need.
• A bill you have to predict. You need to estimate how many emails you will send; if you need more, you move up a tier. With a contact-based plan you know what you pay each month, however often you write.

Brevo and the alternatives compared

In the table, Brevo is priced at four emails a month per contact, which is one newsletter a week. The other platforms charge by contacts.

From 1,000 to 25,000 contacts, Spedito costs less than all 12 platforms in this table (prices checked on 16 October 2026).

With a weekly newsletter, 2,500 contacts cost €21 a month on Brevo Starter and €9 on Spedito; 10,000 contacts cost €41 against €25, which is €192 less a year.

The Brevo alternatives, one by one

• Spedito (Europe): priced by contacts, with plenty of emails included (10,000 a month for 1,000 contacts), so you can write every week without doing sums. No daily cap after the first 14 days, none of our branding even on the free plan, data in the EU. The full comparison is in Spedito vs Brevo.
• MailerLite (Lithuania): priced by contacts, with an easy editor. Free for up to 250 subscribers, then from $12 a month.
• EmailOctopus (UK): priced by contacts and pared back, $13.50 a month for 1,000 contacts.
• Mailjet (France): also charges per email, and is handy if you mostly send transactional emails. Free for up to 6,000 emails a month and 200 a day.
• CleverReach and rapidmail (Germany): priced by contacts, widely used in German-speaking countries.
• Sender (Lithuania): a big free plan, 2,500 subscribers and 15,000 emails a month, with its branding.

When Brevo is still the right choice

Brevo isn’t expensive for everyone. It is still a good pick if:

• you have a huge list and rarely write: with 25,000 contacts and one newsletter a month, paying per email beats paying per contact;
• you need SMS and WhatsApp in the same tool;
• you send lots of transactional emails (order confirmations, password resets) from the same platform;
• your sales team already works in Brevo’s CRM.

How to switch from Brevo

1. In Brevo, export your contacts to a CSV file from the Contacts section, blocklisted contacts included.
2. In Spedito, drop the file into the import: we recognise Brevo’s format, and anyone blocklisted or unsubscribed stays unsubscribed.
3. Verify your domain, then recreate your signup form and welcome automation.
4. If you also used Brevo for transactional emails, move those before closing the account.

Frequently asked questions

Sources and laws cited

• Brevo, pricing and plans