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Spedito vs Omnisend: which costs less in 2026?

The short answer

For an online shop, Spedito costs much less than Omnisend as your list grows. With 1,000 contacts Omnisend Standard costs $20 a month and Spedito €5; with 10,000 contacts it’s $132 against €25. Omnisend adds SMS and push notifications, useful if you sell a lot on mobile.

Monthly price: Omnisend vs Spedito

ContactsOmnisendSpedito
1,000$20€5
5,000$81€15
10,000$132€25

With 10,000 contacts you save about €1,111 a year.

  • Prices exclude VAT, in the currency each platform shows.
  • For prices in US dollars, savings are estimated at the ECB rate of 2 October 2026 (€1 = $1.1225).

Omnisend and Spedito at a glance

OmnisendSpedito
Price grows withContacts on the listSubscribed contacts (unsubscribed and bounced are free)
Free plan250 contacts, 500 emails a month500 contacts and 3,000 emails a month, every feature included
First paid planStandard: $16 a month for 500 contacts€5 a month for up to 1,000 contacts
Based inLithuaniaEuropean Union

Omnisend charges by contacts. The free plan covers 250 contacts and 500 emails a month; Standard starts at $16 a month for 500 contacts and Pro adds more SMS and advanced features. Billing is in US dollars.

Why choose Spedito over Omnisend

  • Abandoned cart, after-purchase and welcome flows ready to go with Shopify and WooCommerce.
  • With 5,000 contacts you save about €686 a year.
  • Invoices in euros with the right VAT, not charges in dollars.

When Omnisend is the better choice

  • You want email, SMS and push notifications in the same automation.
  • You need many e-commerce templates, with products and discount codes in emails.
  • You want reports showing how much each email sold.

What you get with Spedito, at every price

  • You pay only for subscribed contacts: unsubscribed and bounced addresses don’t count.
  • Ten emails a month per contact on paid plans, and no automatic overage charges.
  • Every feature on every plan: automations, forms, integrations, A/B tests and your whole team at no per-seat cost.
  • App and support in English, Italian, Spanish, French and German; AI translates your emails into each contact’s language.
  • Data stored in the European Union, invoices with the right VAT for every EU country and Italian e-invoicing.
  • No Spedito branding in your emails, even on the free plan.
  • 60-day “It works or your money back”: if Spedito isn’t for you, we refund what you paid.

How to move from Omnisend to Spedito

  1. Export your contacts from Omnisend to a CSV or Excel file.
  2. Drop the file into Spedito: name, email, language and labels are recognised automatically, and people who had unsubscribed stay excluded.
  3. Verify your domain and rebuild your automations from ready-made templates: welcome, after purchase, abandoned cart, birthday.

Guide to importing contacts

Frequently asked questions

Does Spedito have SMS like Omnisend?

No: Spedito does email only, which is part of why it costs less. If SMS is a big part of your sales, Omnisend or Klaviyo are a better fit.

How much does Omnisend cost with 10,000 contacts?

The Standard plan costs $132 a month with 10,000 contacts. Spedito costs €25 a month.

Can I import my contacts from Omnisend?

Yes. Export your list from Omnisend as CSV or Excel and drop it into Spedito: columns are recognised automatically, duplicates are merged and people who had unsubscribed never get emails. A list of a few thousand contacts takes a few minutes.

Where is my data stored with Spedito?

In the European Union. For every contact Spedito keeps where they came from and when they gave consent, and every email has an unsubscribe link in the reader’s language. The data processing agreement (DPA) applies to every customer.

Sources

Platform prices change often: always check their website before deciding. Omnisend is a trademark of its respective owner; Spedito is not affiliated with or endorsed by them. If something is out of date, write to us and we’ll fix it.

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Omnisend alternative: Spedito vs Omnisend, 2026 pricing