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Email marketing guides, without the jargon
What a newsletter really costs, how to stay on the right side of GDPR and PECR, how to keep out of the spam folder. Written for people who run a shop, a studio or a restaurant, with checked numbers and the actual rules.
- How to start a newsletter: a step-by-step guide for small businessesFrom choosing a tool to your first subscribers, welcome email and first send: how to start a newsletter in an afternoon, spending little and staying compliant.
- What is the cheapest email marketing software? Real prices compared (2026)What a newsletter costs with 1,000, 5,000 or 10,000 contacts: official prices of 12 platforms compared with Spedito, hidden costs and how to choose.
- Free email marketing: what the free plans really includeContacts, monthly emails, daily caps and branding in your emails: Spedito’s free plan and those of 11 other platforms, with the small print spelled out.
- GDPR and email marketing: the practical guide (EU and UK)Consent, the soft opt-in, proof of sign-up, unsubscribing and DPAs: what GDPR and the UK’s PECR ask of anyone sending newsletters. With a checklist.
- A European alternative to Mailchimp: why it matters and which to chooseData in the European Union, a DPA, prices in euros and support in your language: European email marketing platforms compared with Mailchimp, with prices.
- Emails going to spam? The 2026 rules and how to fix itSPF, DKIM, DMARC, one-click unsubscribe and clean lists: what Gmail, Yahoo and Outlook require from anyone sending newsletters, explained in plain English.
- Double opt-in: what it is, whether it is required and how to set it upDouble opt-in explained simply: how it works, why it protects your list and proof of consent, where it is expected and what to put in the confirmation email.
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