The 7 automated emails that work for you while you’re serving customers

Why automations beat newsletters

A newsletter goes out when you have time to write it. An automated email goes out when the customer is ready to hear it: a minute after signing up, on their birthday, four hours after leaving a cart. Right moment, right person, right message.

And above all, you write it once. Newsletters take your time every month; automations give it back every day.

The 7 automated emails, one by one

1. Welcome. Goes out on sign-up: thanks, what they’ll get, a first invitation. Better as three emails in a week, as our welcome email guide explains.
2. Sign-up gift. If your form promises a guide, a voucher or a sample, deliver it straight away, with an email that only goes to people who signed up through that form.
3. Abandoned cart. For online shops: a reminder a few hours later and another the next day, stopping if they buy. All in our abandoned cart guide.
4. Post-purchase. Two days after the order: thanks, and how to get the most out of what they bought. Customers feel looked after, and they come back.
5. Review request. Two weeks later, once they’ve tried it: a button to leave a review on Google or your site.
6. Birthday. Best wishes and a small gift, on the right day. It’s the email people remember.
7. Booking reminder. For appointment-based businesses: confirmation, what to bring, and a few days later, “how did it go?”.

Which ones to switch on first

You don’t need all of them today. The order we recommend:

• Everyone: welcome, then birthday.
• Online shop: welcome, abandoned cart, post-purchase with review request.
• Restaurant, salon, studio: welcome, booking reminder, birthday.
• Courses and consulting: welcome with a sign-up gift, then a series that explains your method.

One automation done well beats five half-built.

What about people who stopped opening? The win-back

There’s an eighth email almost everyone is missing: the one for people who haven’t opened in months. It doesn’t need an automation: an occasional campaign to a segment will do.

Create a segment of people who haven’t opened in the last 90 days, ask one question (“Should we keep writing to you?”) and stop sending to anyone who doesn’t answer. Your list gets smaller but more alive, and your emails land better.

How to switch them on in Spedito

Spedito automations come with ready-made templates:

• Welcome: three emails, straight away, after 2 days and after 5;
• After purchase: after 2 days and after 2 weeks, with a review button;
• Abandoned cart: after 4 hours and after a day, stopping if the customer buys;
• After a booking: the confirmation and, 3 days later, “how did it go?”;
• Birthday: one email on the right day.

Pick a template, change the text, switch it on. They start from your forms, from labels and from integrations with Shopify, WooCommerce, Calendly and others, and each contact gets them in their own language if you’ve translated them. They’re on every plan, including the free one up to 500 contacts.

Frequently asked questions